Focusing on the NPC and CPPCC | Li Shuguang, NPC Representative and Chairman of Wuliangye Group: Promoting the Internationalization of Chinese Baijiu
On June 6, Li Shuguang, deputy to the National People's Congress, secretary of the Party Committee and chairman of Wuliangye Group, made a speech at the fourth meeting of the 13th National People's Congress, suggesting that relevant departments of the state should increase support in export trade, cultural promotion, special treaties, overseas development and other aspects, and further promote Chinese Baijiu to become a world Baijiu.
Investor Network Ding Wanying
On the morning of March 6th, the Sichuan delegation to the Fourth Session of the 13th National People's Congress held a plenary meeting at its residence to review the draft of the 14th Five Year Plan and the 2035 Long Range Goals. Li Shuguang, a representative of the National People's Congress, Secretary of the Party Committee and Chairman of Wuliangye Group, delivered a speech at the meeting.
Li Shuguang, the representative of Wuliangye, stated that guided by the "Three New" theory of establishing a new development stage, implementing new development concepts, and constructing a new development pattern, Wuliangye will combine the "14th Five Year Plan" and the draft of the 2035 long-term goal outline with major deployments of the provincial party committee and government, deepen supply side structural reform, promote mutual promotion of domestic and international dual circulation, create a "zero carbon liquor enterprise", and achieve higher levels of high-quality development, Strive to be the initiator and pioneer of carbon neutrality culture in China's brewing industry.
Based on "expanding domestic demand", adept at grasping the first place and creating first-class products
The draft outline proposes to adhere to the strategic starting point of expanding domestic demand in building a new development pattern. This is based on the strategic confidence of the world's largest and most promising market, with a population of 1.4 billion and over 400 million middle-income groups.
Baijiu is a consumer product driven by domestic demand, so we must optimize the supply structure and improve the supply quality. Li Shuguang pointed out that as a leading enterprise in the industry, Wuliangye should be guided by the "three new" theory, be good at grasping the first place and creating first-class:
Adhering to the "first priority" of development and following the trend of diversified, personalized, and high-end consumption, Wuliangye will further deepen the supply side structural reform, optimize product structure, and achieve higher levels of high-quality development in accordance with the overall strategic requirements of "focusing on the main business and strengthening the main business" clearly defined by the provincial party committee.
Adhere to innovation as the "first power", capture new market demand, develop new technologies in the industry, and explore new consumption models. Wuliangye will use innovation as the "driving force" to enhance the "potential energy" of development, and lead the creation of an internationally influential Baijiu industry cluster.
Adhering to talent as the "first resource", Wuliangye will continue to strengthen the three system reforms, comprehensively cultivate, introduce, and utilize talents, and provide intellectual support for forging world-class enterprises.
Adhere to "green development" and strive to become a "zero carbon liquor enterprise"
According to the clear goal of the draft outline, by 2035, green production and lifestyle should be widely formed, and carbon emissions should steadily decrease after reaching their peak.
Li Shuguang, the representative of Wuliangye, said that Wuliangye would strive to become a "zero carbon wine enterprise" and an advocate and pioneer of carbon neutrality culture in China's brewing industry.
Wuliangye is located in the core area of the ecological barrier in the upper reaches of the Yangtze River, and bears the responsibility of "jointly grasping and protecting". Li Shuguang said that Wuliangye should take the lead in practicing the idea of ecological civilization. At the same time, to do food is to do ecology. It should treat the ecological environment as life, protect the ecological environment as eyes, actively create a "zero carbon wine enterprise", and strive to be the initiator and pioneer of carbon neutrality culture in China's brewing industry.
It is reported that Wuliangye is developing a carbon neutrality strategic plan, strengthening energy resource planning and full cycle operation management and control capabilities by carrying out carbon emission reduction, carbon absorption, carbon finance and other work, creating a digital scenario of "smart energy+carbon neutrality+blockchain", building a carbon neutrality supply chain management system and information sharing platform, establishing an enterprise carbon neutrality standard system, and achieving continuous reduction of the carbon footprint of the whole product life cycle.
Highlight "High level Opening up" to Promote Chinese Baijiu to Become the World Baijiu
Baijiu is a traditional industry with a long history and distinctive national cultural characteristics. However, the Baijiu industry still has problems such as low international trade volume, large trade deficit, and too concentrated export destinations. The active internal cycle also needs to promote the cooler external cycle.
As a typical representative of national brands, Wuliangye has set up three major overseas marketing centers in Europe, the Americas and the Asia Pacific region, Wuliangye restaurants in Tokyo, Japan, Seoul, South Korea and Hong Kong, and Wuliangye tasting centers in Dusseldorf, Germany and Milan, Italy, which are accelerating the internationalization of Chinese Baijiu.
Li Shuguang, the representative of Wuliangye, said that Wuliangye would seize the strategic opportunity of jointly building the high-quality development of the "the Belt and Road", make good use of the China EU Geographical Indications Agreement, which has just come into force, create an overseas operation mode of "Chinese liquor+Chinese cuisine", "display+taste", "product+culture", expand overseas markets, tell a good story of Chinese Baijiu, lead Chinese Baijiu and culture "go global", and promote the Baijiu industry to build a new development pattern, Continuously moving towards the high-end of the world liquor industry value chain.
In addition to promoting the internationalization of Baijiu, Li Shuguang also proposed that Chinese Baijiu, as a traditional competitive industry, needs to break through many key common technologies, including production area construction, standard construction, fermentation mechanism research and micro ecological analysis and research. While Chinese Baijiu is the largest province in the production of liquor, it is suggested that relevant national departments support the construction of a national Baijiu industry innovation center in Sichuan.
Chinese Baijiu is the name card of traditional culture. With the high-quality development of the joint construction of the "the Belt and Road" and the implementation of a series of international trade facilitation policies, it has a foundation for smooth access to more countries. The representative of Li Shuguang suggested that the relevant national departments should increase support in export trade, cultural promotion, special treaties, overseas development and other aspects, so as to further promote Chinese Baijiu to become the world's Baijiu. (Produced by Thinking Finance) ■